Yoga Today

Description

Founded on a belief that yoga should be accessible to everyone, Yoga Today started with a conviction to turn a passion into a business. Soon after connecting with Circumerro to turn the idea into a reality, a logo, brand identity and business collateral were developed. The focal point of Yoga Today’s business, however, revolved around a web site capable of delivering the product.

Circumerro worked closely with Yoga Today founders to design a site housing a video pod cast of the daily Yoga incorporating Flash video integration, iTunes enhancements and content management.

Following up on the successful launch of the new business, Yoga Today encountered a need to share their story beyond their web site for future business development. Circumerro created a testimonial brand book, compiling a visual and print history of Yoga Today’s impact on their community of subscribers.