Field & Stream Brand Clothing
When Otto International, the brand licensee to Field & Stream Brand Clothing, gave the nod of approval to develop a new line of Field & Stream Clothing, the wheels were set in motion for K. Bryan Griggs and the launch of a new collection of lifestyle apparel for the modern outdoor enthusiast. With production underway, Griggs set out to assemble a team of experts to launch the new brand.
As a new company relying on sales exclusively through e-commerce, Circumerro was brought on to design and develop the Field & Stream Clothing Web site; including the online shopping experience and brand's online presence.
Known for their knack at weaving essential brand stories across Web platforms, Circumerro relied on extensive e-commerce integration and forward-thinking web design to create the Field and Stream Brand Clothing site.
The site enables customers to scroll, zoom and browse the apparel through Scene7 technology and a streamlined shopping cart developed with strategic partner Acadaca keeps the shopping efficient.
In addition to the Web site, Circumerro also lent video, photography, branding and marketing talents to the project.
"As we worked more on the site, it became clear that our goal was to help create and share Field & Stream Clothing's brand message and story. From scouting photoshoots, producing viral videos, to drafting copy, we've been invested and hands-on with this launch in all aspects," explained Latham Jenkins, President of Circumerro Media.
By adding video, photography and marketing elements to the mix, Circumerro rounded out a robust and strategic contribution to an exciting new product and brand launch.
As a new company relying on sales exclusively through e-commerce, Circumerro was brought on to design and develop the Field & Stream Clothing Web site; including the online shopping experience and brand's online presence.
Known for their knack at weaving essential brand stories across Web platforms, Circumerro relied on extensive e-commerce integration and forward-thinking web design to create the Field and Stream Brand Clothing site.
The site enables customers to scroll, zoom and browse the apparel through Scene7 technology and a streamlined shopping cart developed with strategic partner Acadaca keeps the shopping efficient.
In addition to the Web site, Circumerro also lent video, photography, branding and marketing talents to the project.
"As we worked more on the site, it became clear that our goal was to help create and share Field & Stream Clothing's brand message and story. From scouting photoshoots, producing viral videos, to drafting copy, we've been invested and hands-on with this launch in all aspects," explained Latham Jenkins, President of Circumerro Media.
By adding video, photography and marketing elements to the mix, Circumerro rounded out a robust and strategic contribution to an exciting new product and brand launch.