Enclosure Indoor Rock Gym

Description

Eager to launch a new rock climbing gym and fitness center to a community starved for inside winter activities, the Enclosure enlisted Circumerro to aid in the launch of the new business and strategic communication to the public. Starting with the identity building process, Circumerro began an extensive naming exercise to aid the Enclosure in developing a name and logo that anchored their business to the characteristics of the product and services they offered.

The branding continued with application design concepting to further spread the logo on clothing, stickers and other marketing materials. A web site was simultaneously created to update the public on the launch of the new business and provide an online business services directory. Wrapping up the launch, Circumerro also designed and managed the build of the on-site sign for the new business.