American Fly Fishing Association
The American Fly Fishing Trade Association is the sole trade organization for the fly-fishing industry. The member-based association represents more than 2,000 manufacturers, retailers, manufacturers' representatives, travel companies, media producers, as well as education and conservation organizations who share a mutual interest in the fly-fishing business.
Recognizing the need for an updated Web site that accurately and effectively communicated their industry goals, AFFTA turned to Circumerro for a new site. Working closely with AFFTA board members, Circumerro organized a specific list of project goals, including clear communication of the AFFTA mission, online membership conversion and the implementation of a content management system for AFFTA staff.
After addressing the primary content components, Circumerro developed fluid navigation elements and reinforcing visuals wrapped around the core AFFTA values to round out the new site. The finished product gave AFFTA a new web presence worthy of their important role in a fast-growing industry and helps them to better serve their valued members.
Recognizing the need for an updated Web site that accurately and effectively communicated their industry goals, AFFTA turned to Circumerro for a new site. Working closely with AFFTA board members, Circumerro organized a specific list of project goals, including clear communication of the AFFTA mission, online membership conversion and the implementation of a content management system for AFFTA staff.
After addressing the primary content components, Circumerro developed fluid navigation elements and reinforcing visuals wrapped around the core AFFTA values to round out the new site. The finished product gave AFFTA a new web presence worthy of their important role in a fast-growing industry and helps them to better serve their valued members.
Services web-design