Eagle Creek Luggage

Description

Eagle Creek, widely known as the industry leader in adventure travel gear, turned to Circumerro Creative to take their web presence to a new level.

Goal

Eagle Creek, widely known as the industry leader in adventure travel gear, has essentially defined the travel category in the outdoor channel for over 30 years. The company's web presence, however, did nothing to message the level of focused expertise of the company and convince users of product benefites. With Circumerro Creative, new goals of educating visitors with true travel insight and allowing for true product research were set.

Strategy

Circumerro Creative's strategy focused on messaging the brand promise of "making travel easier" as well as providing convincing product positioning to convert visitors to buyers. An intuitive and comforting linear navigation scheme was employed to appeal to the baby boomer target audience. An "Outfit Me" interactive product chooser was implemented to provide helpful, purpose-specific information to users, and product pages were designed and built with a content-rich, educational mindset. Finally, Circumerro's SiteManagerV2 content management tool was implemented to allow Eagle Creek staff to maintain site content.

Result

The Eagle Creek web site is more insightful than ever. Page views and length of visit have skyrocketed due to the in-depth nature of travel insight and product information.