Ken Gangwer

Description

Calling Jackson Hole home for 20 years has given Ken Gangwer a unique perspective on the valley and the ability to specialize in the most prestigious of Jackson’s upscale properties. As an associate for Sotheby’s International Realty, Ken has a profile listing on Sotheby’s site, but needed an expanded space to further develop his business identity and highlight properties with custom enhancements.

Circumerro started with the identity development process to work on a logo and brand positioning for Ken. Revolving around Ken’s niche, the tagline “The Legacy Properties of Jackson Hole,” was created and positioned to anchor the web site and its supporting materials. Enhancements stemming from the tagline include a property video library on featured listings, a portfolio of exclusive property listings and an interactive “experience Jackson Hole” section to acquaint visitors with the area and it’s surroundings.

A matching business collateral package completed the project and unified the voice and appearance of Ken’s marketing business.