Field & Stream Brand Clothing

When Otto International, the brand licensee to Field & Stream Brand Clothing, gave the nod of approval to develop a new line of Field & Stream Clothing, the wheels were set in motion for K. Bryan Griggs and the launch of a new collection of lifestyle apparel for the modern outdoor enthusiast. With production underway, Griggs set out to assemble a team of experts to launch the new brand.

 In addition to lending web design, video and photography talents to the project, Circumerro developed key brand building strategies for the new line of clothing. Following the product launch, an advertising campaign involving print publications, direct mail and e-mail platforms was developed to coincide with key shopping seasons and build brand recognition.