Posted on 12/02/2008 12:48 pm by CircBlogger
NPR recently aired a story covering online advertising that struck a chord with those of us in the online media world. The piece explored the effectiveness of an online advertising campaign employing successful site analytics, while also delving into the legal issues surrounding browsing history information that is protected under privacy acts.
The story had multiple discussion points, but one that specifically caught our interest. Our practical, but often overlooked take-away: there is a wealth of public information out there on browsing history. Wow, breaking news you might be thinking. While not tapping into this information, is almost as archaic as your parents’ dial-up connection, the next step is the often-overlooked clincher. Read the rest of this entry »
Posted on 08/14/2008 10:20 am by CircBlogger
Latham Jenkins giving presentation to Town of Tarboro
As published in the Daily Southern, August 12, 2008:
Tarboro Mayor and Council were given a preview Monday night of the new town Web site. Latham Jenkins, a Tarboro native whose Circumerro Media was hired in April to redesign the site did the honors.
He showed a more efficient site with some video, new photographs, expanded style content and search engine friendly architecture. “We’ve established a new marketing platform,” Jenkins said. Jenkins pointed out that the site could be updated by the town staff. Council and staff are to review the site this week, make recommendations and it should be ready to launch later this month.
Posted on 08/13/2008 09:55 am by CircBlogger
As published in the Daily Southern, August 12, 2008
Tarboro's Theather Marquee thanking Circumerro Media
MAYOR AND Council will get a preview of the town’s new Web site Monday night during its monthly meeting. Latham Jenkins, president of Circumerro Media of Jackson Hole, Wyo., was hired in April to redesign the Web site. His work will be reviewed by Council members and staff next week, recommended changes will be made and the site launched by the end of August, as planned.
“We are excited to present our work on Monday night to Town council and staff, ” Jenkins said. “The town’s residents have been so supportive through this processs of building the site’s content and I am grateful. I believe the site represents the town for all it’s great qualities it offers and it will be a real marketing asset for the community. As a community marketer, I applaud Council and staff for their forward thinking”.
Jenkins shot 10 hours of video that has been boiled down into four three-minute segments. Tarboro’s Dee Harper wrote the copy; Tarboro’s Bill Goode took some photos. “We think we have a good site that speaks to any newcomers considering moving to Tarboro,” Jenkins said. “We want to reach out to them.”
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