Building engaging brand experiences is our mantra at Circumerro and we are working with our client Field & Stream clothing to do just that. Circumerro Video is filming a series of videos for the new clothing brand, focused around “field tips,” to make an authentic connection with their client base.

Our own Noah Waterhouse can been seen in one video featuring how to tie down a canoe or rather how not to! Stay tuned for the August launch of the new Web site and the first glimpses of a line of new clothing we can’t wait to get our own hands on.

A recent article by Dave Jackson that was published on the Video Insider blog, a division of Media Post, investigated a few interesting trends and results surrounding the growing phenomenon of “video snacking.” Jackson explores the self-explanatory buzz word that describes the emerging trend of online viewing patterns. Think your late-afternoon-Doritos grab is just an eating habit? It’s no surprise that our culture of instant-gratification and short-attention-span lifestyles has spilled over into how we look for news, entertainment and more, all from a few clicks of our mouse. Read the rest of this entry »

We are launching for our client, the Town of Tarboro, NC, a new web site this month featuring four new videos.  Overview of Tarboro, Living in Tarboro, History of Tarboro and Doing Business in Tarboro.  The videos are meant to take the more traditional static approach to Web publishing into one that is authentic, with Tarboro locals telling their story about their town.