Our client, Kanban Logistics, was featured during their industry conference, International Warehouse Logistics Association, for both the quality of their Web site and the Web video Circumerro shot for them.  Harold Hobgood, Business Development Manager of Kanban says, “Randy Stephenson (Senior Software Analyst) with Camelot Software out of Charlotte, NC took time to tell everyone at the meeting that he wanted to compliment Kanban on our website and most importantly our video.  Randy stated that everyone needed to take the time to look at our video.  After the meeting when we were on the way home we received an email from the President of the IWLA stating how impressed he was over the video.”

Harold went on to say, “Latham I have always said that the video was the best thing we have ever done to help advertise our company and after attending this meeting it just re-affirms what I have said.  I feel we are currently ahead of most of our competition in this area and it really has been a proud moment.  Thanks for all your help and your staff’s help with everything.”

Kanban displays the video off their web site, but what really interesting is the fact they have over 24,000 views on YouTube.  YouTube insights reports the views are 81% male and between the ages of 35-54, which is their sweet spot for who they want to be targeting.  These views are in addition to those prospective clients who watched it on Kanban’s web site.

Web video continues to provide value in many ways in helping businesses tell their story in an authentic way.  It raises your visibility in search engines and is an easy way for a prospective client to be sold on your product or services.

When you live in Jackson Hole the first thought is fishing, but Circumerro is continually looking for ways to innovate on how apparel is sold online.  Our goal is to recreate the bricks and mortar experience online, allowing the attributes of each garment to be known by the potential consumer.

In traditional shopping venues you can pick the garment, feel the material, observe the tailoring and quickly size up do you like it.  If the store has a talented sales person on the floor they can further the experience and appreciation for the garment with their suggestive selling.

So how do you bring this online with a blend of value oriented, humorous and benefit focused narrative?  Well that is what we are casting for today and will show with the launch of the spring/summer line of Field and Stream brand clothing.

// Latham

We recently caught word that a series of web videos we produced for the 4UR Ranch has been turning heads. Tucked away in Creede, CO, the 4UR Ranch is one of those pristine gems that requires a “seeing is believing” approach.

Circumerro Video was up to the task, however, and developed a collection of short films designed to give prospective guests an inside look at the ranch and its pristine services.

A recent ranch guest wrote to staff at 4UR, mentioning: “By the way, your videos really helped me choose your ranch for our family’s vacation! – they are great and have such a personal feeling.”

click to watch the video

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