Karastan, renowned manufacturer of classically inspired carpets and rugs, has signed on Circumerro Media to implement and design a new Web site. The Dalton, GA based firm is recognized as a leading designer and producer of luxury flooring products. “The story of the respected Karastan brand deserves an equally compelling web presence and we are thrilled to be a part of that process,” explains Noah Waterhouse, Creative Services Director of Circumerro.

“We were impressed by Circumerro’s extensive experience with Adobe Scene7 and their ability to execute on large scale projects,” commented Connie Berry, Director of Marketing at Karastan, on the new relationship. The team at Circumerro Media is hard at work on the new project and expects to have a site launched by early 2009.

The American Fly Fishing Trade Association (AFFTA), has selected Circumerro Media to design and implement a new web presence. AFFTA is the primary fly fishing trade organization with the mission of promoting the sustained growth of its industry.

AFFTA turned to Circumerro Media with a specific list of goals, including clear communication of the AFFTA mission, online membership conversion and the implementation of a content management system for AFFTA staff.

“There is a lot of new energy in the fly fishing industry and Circumerro’s efforts on this new site will be instrumental to our membership growth initiatives,” stated Steve Sullivan/AFFTA Board Member and Membership Committee Chair. “We are very excited to be able to launch this new site which we feel will be an outstanding resource for understanding all the good works of AFFTA including fly fishing education, member benefits, national lobbying efforts, and industry news”.

The new Web site is slated to launch in December. For more information on AFFTA, visit www.affta.com.

By Mike Hixenbaugh
Rocky Mount Telegram

Sunday, October 19, 2008

TARBORO — Leaders in one of North Carolina’s more historic towns hope to utilize new-aged marketing techniques to reverse a more than 30-year trend of stagnant population growth.

Tarboro’s new Web site featuring four promotional videos and other multimedia went live this week, drawing hundreds of online visitors within hours.

“Web sites and the Internet in general appears to be the most effective avenue as far as attracting people and getting your name out,” Town Manager Sam Noble said. “Tarboro and Edgecombe County have lost people — more than for 10 years — for more like 30 years. I really think this site will help us to attract new residents as well as commercial and industrial growth.”

The Web site was designed by Circumerro Creative Media Agency of Jackson Hole, Wyo., for $44,000 and replaces Tarboro’s original site, which was designed more than five years ago.

Four promotional videos were filmed and posted on the site, anchoring an overlying message promoting Tarboro’s history, business atmosphere, tourist attractions and comfortable lifestyle.

“Tarboro is an inclusive community of individuals who view small town living as a refreshing tonic from congested city life,” according to the Web site’s welcome message.

The site was scheduled to launch last month but was delayed after Councilman Melvin Muhammad voiced concerns over a lack of diversity in the videos. After reviewing the newly edited video clips this week, the Town Council unanimously approved the new site.

“I think it looks pretty good,” Noble said, noting that the videos remind him why he loves the community. “It certainly should be an asset to town. But it will be an ongoing project. We’ll be adding content to the site regularly.”

The Web site was constructed for maximum search connectivity, Circumerro Creative Media Agency owner Latham Jenkins said. If someone does a search on canoeing in North Carolina, for example, Tarboro’s new site should pop up.

The promotional videos have already drawn response from a number of YouTube viewers.

“I visited Tarboro for a couple of weeks back in February and fell in love with your great town,” one commenter wrote about the videos. “If I was ever gonna emigrate from the UK, Tarboro would be my ideal destination.”