The latest Bank of Jackson Hole ad, in a series covering local businesses, features Latham Jenkins. The innovative campaign has relied on local faces, entrepreneurs and businesses to tell the story of Bank of Jackson Hole’s unique position in a world of mega-banks. Latham was a natural fit for the campaign with his own success story founding our very own Circumerro Media. The ad runs in the Jackson Hole News + Guide and the Jackson Hole Daily.

The ad copy:

Latham Jenkins moved to Jackson in 1990 with a Subaru and a camera that never
rested. After a few years as a river guide and ski instructor, he recognized his
passion for storytelling and set out to launch a media business. He turned to us first.
We listened to his story and put together financing to get his business off the ground.
Being 100% independent is handy that way. Today Circumerro Media turns heads with
award-winning publications and creative services. And Bank of Jackson Hole is helping
businesses daily with our own locally headquartered, owned, managed and 100%
independent services. Launching a creative media firm might not be in your future,
but whatever your story is, we answer to one person: You.

As published in the Daily Southern

Tarboro is getting a new Web site. Town Council voted 7-1 Monday night to enter into a contract with Circumerro Creative Media Agency of Jackson Hole, Wyo., not to exceed $44,800 to establish a stronger Web presence in order to attract new residents and businesses to the area.

The town is matching $22,400 from ElectriCities. The present Web site (http://www.tarboro-nc.com) was developed about five years ago. Circumerro, which was founded 13 years ago by Councilman John Jenkins’ 38-year-old son Latham, was the recommendation of Town Manager Sam Noble and staff in March.

However, the selection was delayed a month when new Councilman Melvin Muhammad requested presentations by Circumerro and Regency Interactive Corp. of Rocky Mount, the two firms that submitted proposals. Regency’s John Saldi emphasized the need to have a Web site that would be found by the various Internet search engines. He said he could do that by Web site optimization.
“We optimize a Web site,” Saldi said.

Jenkins, who grew up in Tarboro, said the secret to an effective Web site was to deliver a well-crafted message. He emphasized visuals, photos and videos. During Jenkins’ presentations he frequently made comments that showed he was familiar with the town he grew up in and the surrounding region. He said the Web site could be a key tool to attract businesses and people to the community. “Effective content creates a great Web site,” Jenkins said. “Tarboro has a great story and I look forward to help share it. We need to represent Tarboro in the right light online.”

Jenkins said 70 percent of people use the Internet daily and 80 percent of new homebuyers look on the Web first. Muhammad said later he voted against Circumerro because Regency emphasized making the Web site so it would found on search engines. “We need to make it easier to find us,” he said.

Jenkins said, “Consumers expect more from the Web experience. We are going to deliver that.” Councilman Dr. Steve Hoard endorsed Circummerro, the firm his company Kanban uses. Jenkins said he would have a new Web design ready to launch by August.