Hi Alden,
I just wanted to let you know that the videos you created for us have been a more successful addition to our web marketing than we could have imagined.  In addition, I thought I would share a couple of stories with you.

Last year at one of our cookouts we were talking with a guest who has been returning consistently for the last few years.  He was so excited to be at the ranch again and he told us that in the two weeks prior to his arrival, he visited our web site daily to play the videos so he could see and hear the ranch.

The following month we had a single mom from New York bring her teenage son to the 4UR for a special vacation.  She shared with us that this type of travel was a bit frightening and not a normal occurrence for her. However, after viewing our videos she wasn’t afraid to come all this way as she felt she already knew the people she would be visiting.

We could never have predicted this type of positive interaction and it’s impact on our guest’s experience. Many thanks again to you and Circumerro, and good luck to you in “rounding up” more guest ranches for your business.

Lindsey Leavell
4UR Ranch

Badger Bacon, the new healthy alternative!

Circumerro is proud to be a first mover in the promotion of “Badger Bacon.”  It was discovered by one of our Norweigan associates, who having a history of being resourceful, brought it to our attention.  During our weekly “Breakfast Fridays” ritual, we cooked some up in the oven.

The Badger having characteristics of being short-legged, heavy-set omnivores are so under appreciated as a source of top quality bacon.  It’s leaner and healthier then pork bacon, being lower to the ground does not stretch out the belly so much and keeps the meat in better shape.  Turkey bacon does not stand up to Badger Bacon.

In Wyoming where Badgers are so fierce they are known to fight off Bears, harvesting them is tricky. But we have a very adept Norwegian on our side, developing some great techniques.  Circumerro, being known as a trend setter, could be solely responsible for the introduction of Badger Bacon, so keep your eye out for it the in the bacon section.

When you live in Jackson Hole the first thought is fishing, but Circumerro is continually looking for ways to innovate on how apparel is sold online.  Our goal is to recreate the bricks and mortar experience online, allowing the attributes of each garment to be known by the potential consumer.

In traditional shopping venues you can pick the garment, feel the material, observe the tailoring and quickly size up do you like it.  If the store has a talented sales person on the floor they can further the experience and appreciation for the garment with their suggestive selling.

So how do you bring this online with a blend of value oriented, humorous and benefit focused narrative?  Well that is what we are casting for today and will show with the launch of the spring/summer line of Field and Stream brand clothing.

// Latham