AFFTA Web Site

Circumerro Media recently finished work on a new Web site for the American Fly Fishing Trade Association (AFFTA).  AFFTA’s new site is a portal to the organization’s online services for manufacturers, retailers, manufacturers’ representatives, travel companies, media producers and education and conservation organizations.

Dedicated to the sustained growth of the industry, AFFTA looked to Circumerro Media for a fresh and informative site to complement the fast-growing industry. The project stressed clear communication of the AFFTA mission, online membership conversion and the implementation of a content management system for AFFTA staff.

Working closely with AFFTA board members, Circumerro developed fluid navigation elements and reinforcing visuals wrapped around the core AFFTA values to drive the new site. “AFFTA’s strong industry roots and clear goals, along with excellent project dialogue, enabled this initiative to run seamlessly, added Noah Waterhouse, Creative Services Director at Circumerro.

“We are very excited to be able to launch this new site which we feel will be an outstanding resource for understanding all the good works of AFFTA including fly fishing education, member benefits, national lobbying efforts, and industry news,” stated stated Steve Sullivan/AFFTA Board Member and Membership Committee Chair.

The American Fly Fishing Trade Association (AFFTA), has selected Circumerro Media to design and implement a new web presence. AFFTA is the primary fly fishing trade organization with the mission of promoting the sustained growth of its industry.

AFFTA turned to Circumerro Media with a specific list of goals, including clear communication of the AFFTA mission, online membership conversion and the implementation of a content management system for AFFTA staff.

“There is a lot of new energy in the fly fishing industry and Circumerro’s efforts on this new site will be instrumental to our membership growth initiatives,” stated Steve Sullivan/AFFTA Board Member and Membership Committee Chair. “We are very excited to be able to launch this new site which we feel will be an outstanding resource for understanding all the good works of AFFTA including fly fishing education, member benefits, national lobbying efforts, and industry news”.

The new Web site is slated to launch in December. For more information on AFFTA, visit www.affta.com.