The latest Bank of Jackson Hole ad, in a series covering local businesses, features Latham Jenkins. The innovative campaign has relied on local faces, entrepreneurs and businesses to tell the story of Bank of Jackson Hole’s unique position in a world of mega-banks. Latham was a natural fit for the campaign with his own success story founding our very own Circumerro Media. The ad runs in the Jackson Hole News + Guide and the Jackson Hole Daily.

The ad copy:

Latham Jenkins moved to Jackson in 1990 with a Subaru and a camera that never
rested. After a few years as a river guide and ski instructor, he recognized his
passion for storytelling and set out to launch a media business. He turned to us first.
We listened to his story and put together financing to get his business off the ground.
Being 100% independent is handy that way. Today Circumerro Media turns heads with
award-winning publications and creative services. And Bank of Jackson Hole is helping
businesses daily with our own locally headquartered, owned, managed and 100%
independent services. Launching a creative media firm might not be in your future,
but whatever your story is, we answer to one person: You.

NPR recently aired a story covering online advertising that struck a chord with those of us in the online media world. The piece explored the effectiveness of an online advertising campaign employing successful site analytics, while also delving into the legal issues surrounding browsing history information that is protected under privacy acts.

The story had multiple discussion points, but one that specifically caught our interest. Our practical, but often overlooked take-away: there is a wealth of public information out there on browsing history.  Wow, breaking news you might be thinking. While not tapping into this information, is almost as archaic as your parents’ dial-up connection, the next step is the often-overlooked clincher.
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The Jackson Hole Community Counseling Center, http://www.jhccc.org/Home.asp, was one of the first non-profits in Jackson to see the value in video. Video has helped them spread their message to potential donors and clients, plus having video on their website and on a DVD has been a great fundraising tool. Because of the success of the JHCCC video,  Circumerro Video has been reaching out to other non-profits to help them get their message out.