Homestead Magazine 2012 has arrived! This year’s edition features exciting new content including personal style spotlights on of some of Jackson’s best-known tastemakers, and the collaborations of our regions innovative architects, builders, designers, writers and artists.

Homestead readers will get an exclusive look into the personal spaces of MADE’s Jon Frechette – lover of all things quirky and handmade, and stylist Jairus Noble who brings glamour and style to his clientele at his high-end salon. Amanda Roberston of women’s clothing & accessories boutique Rodeo shares her classic antiques and precious family heirlooms, and fashion designer and art dealer Shari Brownfield showcases her home’s eclectic style and mixed materials.

Homestead also features the professional design picks of select local tastemakers. We’ve included Larry Berlin’s favorite standout architectural elements, and Brian Goff’s interior design inspirations. Readers will also find  Kate Binger’s picks for crafting beautiful personal home decor, as well as the favorite finishing touches and classic details of Jane Cater-Getz of Belle Cose and Goodie 2 Shoes. These individuals diverse design aesthetics and discerning tastes add beauty to their surroundings every day, inspiring our community and infusing Teton valley with its signature culture and charm.

Also be sure to check out our four Dream Home feature pieces, where each comprehensive spread showcases one of Jackson’s most breathtaking collaborations of construction and design. Readers will see a slope-side ski-in lodge by Acanthus Architecture, Trauner Designs, Bounticou Construction and Coax Jax, and a picturesque ranch home made from the timber of a 100 year-old barn in Ohio by Dan Schou Construction, The Red Chair Design Studio, and MountainScapes.

Readers will glimpse into a 6,700 square foot rustic lodge with a contemporary but casual European flare by Architect William H. Childs Jr. and Associates, Kurt Wimberg Construction, and Snake River Interiors. And in the Dream Home collaboration of Stephen Dynia Architects and Dynamic Custom Homes, readers will learn that “structure is an ever-evolving play of space, light, unusual angles and dynamic views.” We thought this mixed-level Shooting Star home was such a standout that we even selected its kitchen for our cover shot.

Find your copy of Homestead 2012 online at www.homesteadmag.com, and visit the magazine’s blog, where you can subscribe to updates from Homestead all year long. Pick up your free hard copy at lodging establishments across Jackson Hole and the Rocky Mountain West, or contact us at info@circumerro.com to join our mailing list or become a distributor.

Circ worked with Healthcommunities.com to redesign and rebuild their web content structure and interface, and prepare it for Content Management integration. The success of the design has enabled the HC brand to leverage the editorial assets of parent company, Remedy Health Media, create a renewed focus, convert user registration, and foster ongoing engagement.

As part of Remedy Health Media’s trusted family of award winning products, HealthCommunities.com is an online health and wellness resource that covers over 650 diseases and conditions and a range of articles, tools, and apps on health topics for women, men, kids– even pets. HealthCommunities.com adds value to the lives of its audience on a daily basis by serving as an interactive hub for all things “Health,” and develops meaningful conversations within its user-base.

But even with a strong parent brand and comprehensive offering, the HealthCommunites.com brand is challenged to differentiate itself in a crowded environment entrenched with major players like WebMD.com and EverydayHealth.com.

To improve the user experience and brand differentiation, Circ provided HealthCommunities.com with:

At Circ, we understand that all great brands live in conversations and we design new and creative ways to engage consumer audiences. To that end, the HC.com design was a strategic effort in the evolution of their brand. Partnering with HC.com has not only sparked meaningful conversations within its user-base, allowing more positive relationships to form between the brand and its consumers, but has also lead to positive business results for our client– and ourselves. “We had a really solid partner in Circ for this project,” says Patrick Assey, EVP of Digital at Remedy Health Media. “They understood our challenges and goals and worked with us diligently to overhaul our site experience. The outcome is a site that’s much more intuitive–one that has end users and advertisers alike singing our praises!”

As any marketer will tell you, introducing a new brand to the marketplace is a big task – one filled with many exciting possibilities, but requirements and unknowns as well. What’s the brand’s story? What’s the platform where we’re going to tell it? And most importantly, how are we going to get people engaging with, talking about, and buying the product?

This was exactly the case as Circ partnered with the TriLipid Research Institute LLC to facilitate a website market test for their skincare brand trilipiderm®. After helping launch the product, it became clear that we needed to evolve the brand story on the website. But we needed to do it within the confines of their existing ecommerce platform, Shopify, and enable access and engagement from the homepage.

The new homepage has interactive features like sliding panes, scrolling images, imbedded videos, and buttons for expanded reading. For the brand, presenting its evolved story to the world and engaging customers is an important step in its growth. Plus incorporating keywords and authoritative content boosts the brand’s search rankings, bringing potential new customers to the site. For Circ, the new homepage is a creative solution that meets client’s needs within specific guidelines on the Shopify platform. It’s a fresh aesthetic with optimized content in a sticky interactive, and it’s all in one place.

Take a look at these before and after images of the old homepage and the new site – we know you’ll appreciate the difference!

Before

After