As any marketer will tell you, introducing a new brand to the marketplace is a big task – one filled with many exciting possibilities, but requirements and unknowns as well. What’s the brand’s story? What’s the platform where we’re going to tell it? And most importantly, how are we going to get people engaging with, talking about, and buying the product?

This was exactly the case as Circ partnered with the TriLipid Research Institute LLC to facilitate a website market test for their skincare brand trilipiderm®. After helping launch the product, it became clear that we needed to evolve the brand story on the website. But we needed to do it within the confines of their existing ecommerce platform, Shopify, and enable access and engagement from the homepage.

The new homepage has interactive features like sliding panes, scrolling images, imbedded videos, and buttons for expanded reading. For the brand, presenting its evolved story to the world and engaging customers is an important step in its growth. Plus incorporating keywords and authoritative content boosts the brand’s search rankings, bringing potential new customers to the site. For Circ, the new homepage is a creative solution that meets client’s needs within specific guidelines on the Shopify platform. It’s a fresh aesthetic with optimized content in a sticky interactive, and it’s all in one place.

Take a look at these before and after images of the old homepage and the new site – we know you’ll appreciate the difference!

Before

After

What do you get when your creative agency is filled people who love being active outdoors as much as they love their craft? If it happens to be a beautiful summer afternoon in Jackson, and your agency happens to be Circumerro, you’ve got a recipe for a company mountain bike ride.

At Circ, we understand that beyond color schemes and logos, within every great brand is a great story – a compelling truth that infuses the brand with character and authenticity. At Circ we practice this aspect of brand culture through one of our core values: “live and love your craft.” Whether it’s our weekly company mountain bike ride or our Friday morning breakfast, by working together and enjoying the outdoors together, we live our brand every day. Our brand is our people, it is our passion, and it is our reason for being.

Because we understand what makes a strong brand, we are able to bring this approach to our clients. We ask, “What’s their reason for being?” We dig deeper, discover the compelling brand story, and then we start creating logos, designing color schemes, and adding all the bells and whistles.

So while our weekly mountain bike ride may seem like a chance to escape and enjoy the beautiful Jackson landscape (and believe us, it’s that too), we’re also embodying our brand by living and loving our craft… it is our people living their passions, and that’s our reason for being.

Beginning at 1p.m. on Sunday, Oct. 2 at the Jackson Lake Lodge in Grand Teton National Park, Jackson Hole will be hosting its first ever TEDxJacksonHole event. What is TEDx you ask? If you aren’t familiar with the TED conferences and talks devoted to Ideas Worth Spreading, you should know that the non-profit organization started in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. In the last 26 years TED has grown to include two annual conferences that bring together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives in 18 minutes or less. The talks are then made available, free, at  TED.com

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. Jackson Hole’s event is focused thematically on the zone where nature and science converge with creativity and inspiration, through performance, exhibition, TEDxTalk presentations and personal experience.

Jackson Hole’s inaugural TEDx event will host an extraordinary lineup of speakers, including a host of internationally acclaimed filmmakers and local naturalists. Local presenters architect Nona Yehia, venture capitalist Robert E. Grady and whitepine bark beetle activist David Gonzales, will all weave the theme of nature into their Talks. Wildlife film experts from as far away as Tanzania will unveil stunning images, including footage of an uncontacted tribe in Brazil and 3D images from deep beneath the ocean.

At Circ, we are strong supporters of TED’s mission to spread ideas. With Circ’s president Latham Jenkins serving on the Core Committee Production Team, Circ has supported TEDxJacksonHole with web design and development, program guide design, as well as social media marketing. We hope to see you at Jackson Lake Lodge next Sunday, and want to encourage you to join us in the spread of ideas – we hope our first ever TEDx event grows to become a bi-annual event in our community. Visit http://tedxjacksonhole.org/ to read about our speakers, their talks, and the day’s events.