News

HealthCommunities.com Redesign Leads to Positive Business Results


Circ worked with Healthcommunities.com to redesign and rebuild their web content structure and interface, and prepare it for Content Management integration. The success of the design has enabled the HC brand to leverage the editorial assets of parent company, Remedy Health Media, create a renewed focus, convert user registration, and foster ongoing engagement.

As part of Remedy Health Media’s trusted family of award winning products, HealthCommunities.com is an online health and wellness resource that covers over 650 diseases and conditions and a range of articles, tools, and apps on health topics for women, men, kids– even pets. HealthCommunities.com adds value to the lives of its audience on a daily basis by serving as an interactive hub for all things “Health,” and develops meaningful conversations within its user-base.

But even with a strong parent brand and comprehensive offering, the HealthCommunites.com brand is challenged to differentiate itself in a crowded environment entrenched with major players like WebMD.com and EverydayHealth.com.

To improve the user experience and brand differentiation, Circ provided HealthCommunities.com with:

New, clear, information architecture
A clean, fresh, open experience with a friendly and intuitive user interface
Functionality that is suited for both desktop and mobile environments
Improved, consistent navigation accessing health topic landing pages and dynamic article pages
Interactive tools for social sharing and audience participation via polls and quizzes
Seamless integration of content and products from partners Johns Hopkins and UC Berkeley
Integration of the Remedy Health Media suite of tools and apps

At Circ, we understand that all great brands live in conversations and we design new and creative ways to engage consumer audiences. To that end, the HC.com design was a strategic effort in the evolution of their brand. Partnering with HC.com has not only sparked meaningful conversations within its user-base, allowing more positive relationships to form between the brand and its consumers, but has also lead to positive business results for our client– and ourselves!


Circ supports Art Association of Jackson Hole

Circumerro is proud to be a 2011 Business Partnership sponsor of the Art Association of Jackson Hole.  One of our company values is “giving back,” and we believe in value the Art Association of Jackson Hole creates in our community.

Located in the Jackson Hole Center for the Arts building in downtown Jackson, WY, the Art Association of Jackson Hole receives over 10,000 annual visitors and has over 30,000 annual participants in its various programs. Since 1963, the Art Association’s mission has been to encourage a vital, creative community by providing art classes for all ages and skill levels, art exhibits, school and outreach programs, and special arts events for the larger Jackson Hole art community.


Do you wear a Murse?

STM Bags -Scout Laptop Bag

STM Bags -Scout Laptop Bag

Our client, STM Bags, was featured in this article in the New York Times for having a, “hipster-perfect olive-drab messenger bag,” for transporting your iPad.  As the author states, “Guys who want to lug around their iPads are finding themselves quietly reaching for a so-called man purse, or murse.”

So guys don’t get caught with a Murse, but rather be a hipster with one of STM Bags.