Our client, Kanban Logistics, was featured during their industry conference, International Warehouse Logistics Association, for both the quality of their Web site and the Web video Circumerro shot for them.  Harold Hobgood, Business Development Manager of Kanban says, “Randy Stephenson (Senior Software Analyst) with Camelot Software out of Charlotte, NC took time to tell everyone at the meeting that he wanted to compliment Kanban on our website and most importantly our video.  Randy stated that everyone needed to take the time to look at our video.  After the meeting when we were on the way home we received an email from the President of the IWLA stating how impressed he was over the video.”

Harold went on to say, “Latham I have always said that the video was the best thing we have ever done to help advertise our company and after attending this meeting it just re-affirms what I have said.  I feel we are currently ahead of most of our competition in this area and it really has been a proud moment.  Thanks for all your help and your staff’s help with everything.”

Kanban displays the video off their web site, but what really interesting is the fact they have over 24,000 views on YouTube.  YouTube insights reports the views are 81% male and between the ages of 35-54, which is their sweet spot for who they want to be targeting.  These views are in addition to those prospective clients who watched it on Kanban’s web site.

Web video continues to provide value in many ways in helping businesses tell their story in an authentic way.  It raises your visibility in search engines and is an easy way for a prospective client to be sold on your product or services.

HomesteadMag.com, the online counterpart to Homestead, went live today with a collection of new content. The 10th Anniversay Issue of Jackson Hole’s premiere resource for art, architecture and interior design hit shelves earlier this spring, and now readers can access the same original articles and resource directory listings online.

Hi Alden,
I just wanted to let you know that the videos you created for us have been a more successful addition to our web marketing than we could have imagined.  In addition, I thought I would share a couple of stories with you.

Last year at one of our cookouts we were talking with a guest who has been returning consistently for the last few years.  He was so excited to be at the ranch again and he told us that in the two weeks prior to his arrival, he visited our web site daily to play the videos so he could see and hear the ranch.

The following month we had a single mom from New York bring her teenage son to the 4UR for a special vacation.  She shared with us that this type of travel was a bit frightening and not a normal occurrence for her. However, after viewing our videos she wasn’t afraid to come all this way as she felt she already knew the people she would be visiting.

We could never have predicted this type of positive interaction and it’s impact on our guest’s experience. Many thanks again to you and Circumerro, and good luck to you in “rounding up” more guest ranches for your business.

Lindsey Leavell
4UR Ranch