HealthCommunities.com Redesign Leads to Positive Business Results
Posted on 02/09/2012 06:50 pm by CircBlogger
Circ worked with Healthcommunities.com to redesign and rebuild their web content structure and interface, and prepare it for Content Management integration. The success of the design has enabled the HC brand to leverage the editorial assets of parent company, Remedy Health Media, create a renewed focus, convert user registration, and foster ongoing engagement.
As part of Remedy Health Media’s trusted family of award winning products, HealthCommunities.com is an online health and wellness resource that covers over 650 diseases and conditions and a range of articles, tools, and apps on health topics for women, men, kids– even pets. HealthCommunities.com adds value to the lives of its audience on a daily basis by serving as an interactive hub for all things “Health,” and develops meaningful conversations within its user-base.
But even with a strong parent brand and comprehensive offering, the HealthCommunites.com brand is challenged to differentiate itself in a crowded environment entrenched with major players like WebMD.com and EverydayHealth.com.
To improve the user experience and brand differentiation, Circ provided HealthCommunities.com with:
At Circ, we understand that all great brands live in conversations and we design new and creative ways to engage consumer audiences. To that end, the HC.com design was a strategic effort in the evolution of their brand. Partnering with HC.com has not only sparked meaningful conversations within its user-base, allowing more positive relationships to form between the brand and its consumers, but has also lead to positive business results for our client– and ourselves!




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