Recently we were shooting and helping to cross-market our two clients Field & Stream Brand Clothing and EpicQuest in Alaska. The end of March and first of April you tend to find the who’s who in skiing congregating on Alaska’s coastal maritime snowpack. Athletes, filmmakers, photographers, guides and helicopters all come together to produce much of what we media junkies consume.
Chris Owens, vice president of operations for EpicQuest, hosted us for a small dinner with Chris Davenport and Stian Hagen who where in Girdwood shooting with Warren Miller for next season’s film. You might have caught the April article in Outside Mag on skiing first descents in Antarctica. Pretty cool meeting these guys and sharing some PBR together. Here is a little video Stian posted on their trip to AK.
I would say if you love skiing a trip to Alaska and with EpicQuest/Chugatch Powder Guides should be on your bucket list and you never know who you just might meet in the bar.
When you live in Jackson Hole the first thought is fishing, but Circumerro is continually looking for ways to innovate on how apparel is sold online. Our goal is to recreate the bricks and mortar experience online, allowing the attributes of each garment to be known by the potential consumer.
In traditional shopping venues you can pick the garment, feel the material, observe the tailoring and quickly size up do you like it. If the store has a talented sales person on the floor they can further the experience and appreciation for the garment with their suggestive selling.
So how do you bring this online with a blend of value oriented, humorous and benefit focused narrative? Well that is what we are casting for today and will show with the launch of the spring/summer line of Field and Stream brand clothing.
Why is it we live in a world with hungry people when so many of us have food in abundance? This time of year you cannot help but to notice articles like, More Households Request Food Aid, Sharing the Privilege of Abundance or the World The World Food Programme’s campaign - A Billion for a Billion - addressing the fact for the first time in human history, the number of people worldwide will exceed one billion.
That is one billion people who are hungry and why? Of the one billion, the US alone has 17 million households reporting some degree of food insecurity in 2008, according to the USDA’s annual poll. How could the wealthiest country in the world have hungry people? Not only that, but I live in one of the wealthiest counties in the US (Teton County, Wyo.) who has its own hungry residents.
I don’t think anyone can say they wish for people to be hungry, let alone that hunger to cause developmental issues in children. Although I don’t know what the solution needs to be, this giving season, “Do Something” and join theOne Billion for a Billion cause and help make a difference.
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