The crew has been hard at work on an new positioning for the Bank of Jackson Hole. Over the coming months we will be launching a series of ads messaging local ownership, local decision making, reinvestment in the community, and a focus on personal relationships. The tagline “We answer to no one but you” was chosen after a concepting phase in which we pursued several tagline and ad campaign combinations. The client and team on the job, including designers, writers and photographers, has a great direction to work with, and is committed to telling the real Bank of Jackson Hole story for quite some time!

Here’s the first ad (featuring Bank client and local developer Dave NeVille) along with a behind the scenes look at the photoshoot with Flo McCall.