Circ worked with Healthcommunities.com to redesign and rebuild their web content structure and interface, and prepare it for Content Management integration. The success of the design has enabled the HC brand to leverage the editorial assets of parent company, Remedy Health Media, create a renewed focus, convert user registration, and foster ongoing engagement.

As part of Remedy Health Media’s trusted family of award winning products, HealthCommunities.com is an online health and wellness resource that covers over 650 diseases and conditions and a range of articles, tools, and apps on health topics for women, men, kids– even pets. HealthCommunities.com adds value to the lives of its audience on a daily basis by serving as an interactive hub for all things “Health,” and develops meaningful conversations within its user-base.

But even with a strong parent brand and comprehensive offering, the HealthCommunites.com brand is challenged to differentiate itself in a crowded environment entrenched with major players like WebMD.com and EverydayHealth.com.

To improve the user experience and brand differentiation, Circ provided HealthCommunities.com with:

At Circ, we understand that all great brands live in conversations and we design new and creative ways to engage consumer audiences. To that end, the HC.com design was a strategic effort in the evolution of their brand. Partnering with HC.com has not only sparked meaningful conversations within its user-base, allowing more positive relationships to form between the brand and its consumers, but has also lead to positive business results for our client– and ourselves!

As any marketer will tell you, introducing a new brand to the marketplace is a big task – one filled with many exciting possibilities, but requirements and unknowns as well. What’s the brand’s story? What’s the platform where we’re going to tell it? And most importantly, how are we going to get people engaging with, talking about, and buying the product?

This was exactly the case as Circ partnered with the TriLipid Research Institute LLC to facilitate a website market test for their skincare brand trilipiderm®. After helping launch the product, it became clear that we needed to evolve the brand story on the website. But we needed to do it within the confines of their existing ecommerce platform, Shopify, and enable access and engagement from the homepage.

The new homepage has interactive features like sliding panes, scrolling images, imbedded videos, and buttons for expanded reading. For the brand, presenting its evolved story to the world and engaging customers is an important step in its growth. Plus incorporating keywords and authoritative content boosts the brand’s search rankings, bringing potential new customers to the site. For Circ, the new homepage is a creative solution that meets client’s needs within specific guidelines on the Shopify platform. It’s a fresh aesthetic with optimized content in a sticky interactive, and it’s all in one place.

Take a look at these before and after images of the old homepage and the new site – we know you’ll appreciate the difference!

Before

After

What do you get when your creative agency is filled people who love being active outdoors as much as they love their craft? If it happens to be a beautiful summer afternoon in Jackson, and your agency happens to be Circumerro, you’ve got a recipe for a company mountain bike ride.

At Circ, we understand that beyond color schemes and logos, within every great brand is a great story – a compelling truth that infuses the brand with character and authenticity. At Circ we practice this aspect of brand culture through one of our core values: “live and love your craft.” Whether it’s our weekly company mountain bike ride or our Friday morning breakfast, by working together and enjoying the outdoors together, we live our brand every day. Our brand is our people, it is our passion, and it is our reason for being.

Because we understand what makes a strong brand, we are able to bring this approach to our clients. We ask, “What’s their reason for being?” We dig deeper, discover the compelling brand story, and then we start creating logos, designing color schemes, and adding all the bells and whistles.

So while our weekly mountain bike ride may seem like a chance to escape and enjoy the beautiful Jackson landscape (and believe us, it’s that too), we’re also embodying our brand by living and loving our craft… it is our people living their passions, and that’s our reason for being.